Of the ambience genre, she said: “It gives you at least a little piece of what we’re missing.” ‘Harry Potter’ and Chill Elizabeth, 31, misses the random conversations she used to have with strangers and the little moments she’d witness, like an engagement that played out on the other side of the window while she was working at a Starbucks. Lindsay Elizabeth, a freelance copywriter from Central Florida, fell headlong into the ambience genre last year because she wanted to recapture the experience of working in coffee shops. “I have a subway ambience, where a person said - from New York, I think - that they weren’t able to take the subway in a year and it was nice for them to listen to this ambience because they like taking the subway and they miss it.” “I’ve gotten comments that emphasize how helpful these videos were to them during the pandemic,” said Melinda Csikós, a 33-year-old ambience creator from Budapest who operates the YouTube channel Miracle Forest. They are part of a long tradition of audiovisual products and programming designed to make a space feel a little more relaxing, a little nicer.Ĭonsider the black-and-white footage of a crackling yule log that the New York television channel WPIX debuted on Christmas Eve 1966 - grandfather to the many digital yule logs available today - or the rise of white noise machines that fill a room with the sound of crashing waves, chirping crickets or falling rain. Welcome to the world of so-called ambience videos, a genre of YouTube video that pairs relaxing soundscapes with animated scenery in order to make viewers feel immersed in specific spaces, like a jazz bar in Paris or a swamp populated with trilling wildlife. Or maybe, you’ll feel so relaxed, you nod off to sleep. You might look up from time to time to see a book drifting through the air or stepladders moving around on their own. Rain falls outside, a fire crackles across the room, and somewhere offscreen, quills scribble on parchment. Picture this: You’re in the Hogwarts library.
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